
"Terroir-ism"
Local Cultures, Folklore, and Traditions: Variations on the “Return to the Land”
TERROIRISME [teʁwaʁism]: a highly variable masculine noun that does not exist and that we will refrain from inventing, but whose ramifications we will explore in the artistic and political spheres. A series to browse through, in 12 episodes.
Throughout the run of the “Folklore” exhibition, the Mucem invites artists, curators, art historians, and anthropologists to share their perspectives on the exhibition. Together, these contributions form a free-flowing exploration of the various forms—artistic, political, and social—of the desire to return to one’s roots and to rural life.
Epilogue
Raphael Botiveau and Hélène Baillot, “In the Name of the Republic of the Escartons! Mountain Culture and Solidarity with Exiles”
Barbara Glowczewski, Raphael Botiveau, and Christian Merlhiot, “Sortie du noir”
Season 1 — The Hinterland and the Avant-Garde
Episode 1
. Pierre Paliard (art historian and critic), “Art and Rural Life”Episode 2
Slavs and Tatars (artist collective), “Crafts in the Service of Citizen Diplomacy”Episode 3
Jean-Roch Bouiller (heritage curator and Ph.D. in contemporary art history), “Exploring Folklore and Reexamining Modernity: A Multipolar Perspective”Episode 4
, Katia Baudin (Director of the Kunstmuseen Krefeld in Germany), and Jean-Marie Gallais (Head of Programming at the Centre Pompidou-Metz), “Folklore, Decorative Arts, Modernity”Season 2 — Regions and Landscapes
Episode 1
A conversation between Michel Aubry (artist) and Marie-Charlotte Calafat (heritage curator, head of the Conservation and Resource Center at Mucem, and director of Mucem’s History of Collections division)Episode 2
A conversation between Dalila Belaza (contemporary choreographer) and Marie-Charlotte Calafat (heritage curator, head of the Conservation and Resource Center at Mucem, and director of Mucem’s History of Collections division)Episode 3
’s “Verdure Tour” 2009: “Mysterious France” by artists Pierre Fisher and Justin Meekel. The “Folklore” exhibition features the “Verdure Tour” project: a narrative created and printed on the go, a road trip-style collection inspired by René Alleau’s *Guide to Mysterious France* (1966).Season 3 — Approaches and Challenges in Promoting Local Products
Episode 1
Stéphane François, political scientist and historian at the University of Mons (Belgium) and research associate at the GSRL (EPHE/CNRS/PSL)Episode 2
. Daniel Monterescu (Associate Professor of Anthropology at Central European University in Budapest/Vienna), “Terroir and Territory: Dangerous Liaisons Between Wine and Politics”Episode 3
. Manuel Charpy (Research Fellow at the CNRS), “Colonial Terroirs?”Final Episode
Anne-Marie Thiesse, “Forms and Challenges of Promoting Local Products”










