© Charles Assi

Building an Image

Festival of Vocations

Unusual dialogue

With François Pagès (cinematographer and cameraman) and Bérengère Lehembre (creator of Ysé, a women’s lingerie brand – brand image consultant for start-ups)

A film image… A brand image… How does the creator ensure that the image embodies the message and speaks to the audience? What conscious or unconscious mechanisms are used by the public to decipher an image?

Unusual dialogue

With François Pagès (cinematographer and cameraman) and Bérengère Lehembre (creator of Ysé, a women’s lingerie brand – brand image consultant for start-ups)

A film image… A brand image… How does the creator ensure that the image embodies the message and speaks to the audience? What conscious or unconscious mechanisms are used by the public to decipher an image?