Building an Image
Festival of Vocations
Unusual dialogue
With François Pagès (cinematographer and cameraman) and Bérengère Lehembre (creator of Ysé, a women’s lingerie brand – brand image consultant for start-ups)
A film image… A brand image… How does the creator ensure that the image embodies the message and speaks to the audience? What conscious or unconscious mechanisms are used by the public to decipher an image?
Unusual dialogue
With François Pagès (cinematographer and cameraman) and Bérengère Lehembre (creator of Ysé, a women’s lingerie brand – brand image consultant for start-ups)
A film image… A brand image… How does the creator ensure that the image embodies the message and speaks to the audience? What conscious or unconscious mechanisms are used by the public to decipher an image?