Livre - Consuming ancient Egypt

Consuming Ancient Egypt examines the influence of Ancient Egypt on the everyday lives of contemporary people, of all ages, throughout the world. It looks at the Egypt which the tourist sees, Egypt in film and Egypt as the inspiration for opera. It asks why so many books are published each year on Egyptological subjects at all levels, from the austerely academic to the riotous celebrations of Egypt as a land of mystery, enchantment and fantasy. It then considers the ways in which Ancient Egypt interacts with the living world, in architecture, museum going, the acquisition of souvenirs and reproductions, design, and the perpetual appeal of the mummy. The significance of Egypt as an adjunct to (and frequently the subject of) marketing in the consumer society is examined. It reveals much about Egypt’s immemorial appeal and the psychology of those who succumb to its magic. Publication of the University College London Institute of Archaeology ENCOUNTERS WITH ANCIENT EGYPT SERIES “This series is well organized, informative and comprehensive. Through careful analysis of a multiplicity of sources at hand, the authors, who come from a great variety of disciplines, have presented us with a series that is at once substantial as well as engaging and innovative. An extraordinary work of synthesis, the series promises to endure as an important contribution to the study of Ancient Egypt.” Professor Ronald J. Leprohon, Department of Near & Middle Eastern Civilization, University of Toronto