Livre - Making sense of place

"'Making Sense of Place' represents a turning point for place marketing. It signposts a new role for the future where: place promotion is key to regeneration; local audiences are as important as visitors; and local creativity is unleashed to generate new kinds of marketing messages. These issues are vital for both the cultural and marketing sectors." --Phil Cave, Head of Audience Development, Arts Council England "A quietly passionate call to move place marketing to a more intelligent plane. This book gets under the skin of an illusive subject and provides some practical tools for the tourism and property professional. Property values derive from occupiers' desire to be in a place. Murray's approach can help realise the attractiveness of place and increase that value." --Geoff Rowbotham, Director of Property, Borders Books "The connections between culture and place are deeper and more complex than tourism authorities and civic strategies would have us believe. This book critically interrogates the, inappropriate language of current 'place-marketing' strategies and their reliance on a vacuous coffee-table image of heritage, proposing radical new directions in which the marketing of a place might also become a route to its ownership and stewardship through strategies of community development and renewal." --Professor Colin Mercer, Professor of Cultural Policy, The Nottingham and Trent University