Livre - Talking tobacco

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations. «‘Talking Tobacco’ is a ‘must-have’ for those interested in examining the communicative underpinnings of tobacco-related messages. Esrock, Walker, and Hart have assembled an impressive collection of contributors representing diverse expertise across the area. This edited volume addresses a void in the literature by examining messages from individuals, organizations, and media outlets on tobacco use and smoking to contribute to a deeper understanding of their impact on various stakeholders. Its approach is unique, as it seeks to understand these messages from a truly communicative perspective, highlighting the relational, social, and cultural issues that surround tobacco use. ‘Talking Tobacco’ is an invaluable resource to graduate students just beginning their research on this topic and seasoned researchers and practitioners alike.» – Melanie Morgan, Associate Professor, Brian Lamb School of Communication, Purdue University Stuart L. Esrock (PhD, Bowling Green State University) is Associate Professor in the Department of Communication at the University of Louisville. His research focuses on tobacco issues, strategic communication campaigns, and digital technologies. Kandi L. Walker (PhD, University of Denver) is Professor in the Department of Communication at the University of Louisville. Her research explores the intersection between health, culture, and interpersonal communication. Joy L. Hart (PhD, University of Kentucky) is Professor in the Department of Communication at the University of Louisville. She teaches courses and conducts research on organizational and health communication.